THRIVE illustration: a magnifying glass over abstract data panels

THRIVE illustration

Sourcing & fact-checking

THRIVE reports from primary sources wherever one exists and links every claim back to where it came from. This is the standard we hold ourselves to.

Primary sources first

We go to the primary source wherever one exists - the regulator, the manufacturer, the operator, the official dataset or the company itself. We do not rewrite other outlets' reporting and pass it off as our own. Where a story rests on a vendor's own research or figures, we cite the vendor directly and say so in the story, so you know exactly whose numbers you are reading.

Every claim is linked

Each factual claim in an issue carries an inline link to the source that supports it. If a claim cannot be linked to a primary source, we hold it until it can be. Figures, quotes and dates are taken from the source, not paraphrased into something the source does not say.

How each issue is checked

  • Automated checks flag any number, statistic or named figure that is not supported by the cited source, verify that every cited link resolves, and screen for claims made about named people or organisations.
  • Issues are assembled and sent on an automated weekly schedule. A human editor has a review window before every send and can amend, hold or pull any story; anything the automated checks flag is surfaced for exactly that attention.
  • Stories that fail sourcing or accuracy checks are held or dropped, not softened.
  • If an organisation we have named challenges a claim, that claim is marked as under review while we check it - and unpublished if the challenge cannot be resolved promptly. Write to hello@thrivefleet.co.uk.

Imagery

Article images are original editorial artwork generated for THRIVE. We do not republish third-party press or stock photographs. Artwork is illustrative and is never presented as documentary photography of a specific real event, vehicle or person.

When we get it wrong

We correct material errors openly and promptly. See our corrections policy for how that works and the public record of any corrections issued.

Last updated 22 July 2026.