THRIVE - Fleet Intelligence
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Privacy policy

We collect as little as possible, we never sell it, and you can leave any time.

Who we are

THRIVE is a weekly UK fleet-intelligence briefing. For any privacy question, contact us at hello@thrivefleet.co.uk. See also our imprint.

What we collect

  • Your email address, when you subscribe. We use it only to send the weekly briefing and occasional service messages about it.
  • Aggregate, anonymous usage analytics (page views and performance) via Vercel Analytics. This does not use cookies and does not identify you individually. See our cookie policy.

We do not collect special-category data, and we do not sell or rent your data to anyone.

Advertising

Our news article pages carry a small number of adverts served by Google, a third-party advertising provider, using Google AdSense. Adverts appear only on individual news article pages — not on the homepage, the news index, or any editorial, legal or subscription page.

Google may use cookies or similar storage to serve and measure these adverts. We ask for your consent before any advertising cookies are set: you can choose personalised adverts (tailored using cookies) or non-personalised adverts (which do not use cookies to build a profile), and you can change your choice at any time — see the cookie policy. THRIVE does not receive, and does not build its own profile from, the data Google uses to personalise adverts. How Google processes this data is described in Google's privacy & terms.

Legal basis (UK GDPR)

We process your email on the basis of your consent, which you give by subscribing and can withdraw at any time by unsubscribing. Analytics are processed on the basis of our legitimate interest in understanding aggregate site usage, using a privacy-preserving, cookieless tool.

Where your data lives

Subscriber details are stored in our database (Supabase) and the site is hosted on Vercel. These providers process data on our behalf under their own security and data-processing terms. We keep your email only for as long as you remain subscribed.

Your rights

You have the right to access, correct or delete your data, to withdraw consent, and to complain to the Information Commissioner's Office (ICO). To exercise any of these, email hello@thrivefleet.co.uk or use the unsubscribe link in any issue.

Erasure: to have every record of your email address deleted (not just unsubscribed), email us with the subject “erasure request” from the address concerned. We'll send a one-click verification link; once you confirm, your address is deleted from our subscriber database and mailing system and added to a suppression list so nothing is ever sent to it again. You'll receive a final confirmation when it's done.

Last updated 22 July 2026.