Issue 18 out now · Diesel 199.2p, down 0.1p on last week · Petrol 174.1p, down 0.5p on last week
Latest issueFuel inflation at 31.9% piles cost pressure on freight operatorsRead issue 18
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Cookie policy

THRIVE asks before setting anything that recognises your browser: analytics (our own and Microsoft Clarity) only if you accept them in our banner, and advertising cookies on news article pages only with your consent in Google's message.

What we use

  • Advertising cookies (news article pages only). Individual news article pages may show a small number of adverts via Google AdSense. When you consent, Google may set cookies or similar storage to serve, cap and measure adverts. Adverts appear nowhere else on the site.
  • Embedded video. Some pages show official videos from manufacturers, regulators and other organisations, played from YouTube's privacy-enhanced domain (youtube-nocookie.com). On the homepage a short preview plays muted when it scrolls into view; on a video's own page it plays only when you press play. When a video loads, YouTube may store information in your browser, under Google's privacy policy.
  • Campaign links. If you arrive on a link tagged with a campaign (for example from LinkedIn or a company that shared our coverage), your browser keeps a note of that campaign for this tab only, in session storage, so a newsletter sign-up during the visit can be credited to it. It is not a cookie, holds no identifier, is never shared, and is deleted when you close the tab. We count visits from tagged links as totals per day, with no personal data.
  • Cookieless analytics. We measure aggregate, anonymous traffic and performance with Vercel Analytics, which does not set cookies and does not identify individual visitors.
  • Analytics, only if you accept them. On your first visit a banner asks whether we may measure how THRIVE is used. If you accept: our own analytics keep a random visitor code in your browser's local storage (thrive_vid, with a visit code thrive_sid) so we can see whether readers come back, how long pages are read and where visits come from; and Microsoft Clarity loads, setting its cookies (_clck, _clsk and others on the clarity.ms domain) to record how pages are used, with text you type masked. If you reject, neither runs and no visitor code is kept. Your choice itself is remembered in local storage (thrive_consent), which is strictly necessary so we do not ask again. Change it at any time with “Cookie settings” at the foot of every page. See the privacy notice for what is recorded.
  • Strictly necessary technology. Standard hosting may use essential mechanisms to serve the site securely and reliably. These are not used to track you across sites.

Advertising, and your consent

Any adverts on news article pages are served by Google AdSense. Before any advertising cookies are set, you are asked for consent through Google's consent message. You can choose personalised adverts (which use cookies to tailor what you see) or non-personalised adverts (which use only limited, non-tracking information such as your general location and the page content). If you decline, we do not set advertising cookies for personalisation.

Your choice is remembered. You can revisit and change it at any time using the “Manage privacy / advertising choices” option in the consent message, or by clearing cookies in your browser. Changing your choice affects future adverts.

Google's use of advertising cookies is governed by Google's advertising policies.

The cockpit

Our private editorial cockpit (not part of this public site) uses a strictly necessary session cookie for sign-in. It is only set for authenticated staff and plays no part in your visit here.

Managing cookies

You can change your advertising consent at any time (see above), and you can clear or block cookies in your browser settings whenever you like. Blocking advertising cookies does not affect your ability to read the site.

Last updated 13 October 2026.