Policy & Tax

Thatcham Research highlights regulatory gap affecting Intelligent Speed Assist performance

Issue No. 101 Jul 2026
Thatcham Research highlights regulatory gap affecting Intelligent Speed Assist performance
Illustration generated for THRIVE

ISA has been mandatory on new UK and EU vehicles since July 2024, but Thatcham's real-world testing exposes a measurement con-trick: approval bodies score accuracy across distance driven, not at the moment a speed limit actually changes, which flatters the numbers considerably. Even the best vehicle tested managed 98.4% on the distance measure but only 90.3% event-by-event; the worst dropped from 91.3% to 74.3%, meaning roughly one in four speed-limit readings was wrong, with some systems inventing limits of 5mph or 100mph that don't exist on UK roads. Any duty-of-care or driver-coaching policy leaning on ISA accuracy should treat the headline compliance figures as optimistic, not operational (Thatcham Research).

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