Cazana develops bespoke data tool to support OMODA & JAECOO, CHERY UK and LEPAS with sales and residual values
Cazana has built a bespoke version of its Stockcompare used-car data tool for Chery International UK, the business behind OMODA & JAECOO, Chery and LEPAS. It shows where the brands' used cars are advertised and sold, by franchise or independent dealers, how quickly and at what price, so CIUK can keep more used sales in its own network and protect residual values. Cazana says leasing companies remarketing large volumes of a brand also use it. The press release is published below as supplied.
Cazana, the vehicle intelligence data provider, has developed a bespoke version of its Stockcompare tool for Chery International UK (CIUK) and its respective brands, OMODA & JAECOO, CHERY UK and LEPAS, to help protect residual values as its parc grows.
Stockcompare enables subscribers to compare used vehicle prices, days-to-sell and market demand across different geographical areas, providing insight into how their models are performing against competitors. Importantly, the tool also gives OEMs visibility of where their vehicles are advertised and sell, and by whom, allowing them to compare performance between franchise dealers and sales outside their authorised network.
For Chery International UK, the insight is particularly valuable as the number of younger used vehicles entering the market continues to grow, due to their popularity and success as new cars. By understanding where its vehicles are advertised, priced and how quickly they sell, CIUK can identify opportunities to support franchise dealers and help retain used vehicle sales within its own network, an important consideration when protecting residual values.
Amongst other insight, the Stockcompare tool provides a dealer map showing both franchise and independent retailers stocking CIUK vehicles, while allowing the manufacturer to analyse and separate performance by individual dealer, dealer group, brand, and geographical area. It also enables CIUK to compare its performance against competitors, including other Chinese manufacturers, using measures such as percentage of Cazana value, average advertised price, average days-to-sell and dealer performance.
The platform identifies which dealers or dealer groups are achieving the strongest sale prices forgroup vehicles, providing additional insight to support discussions with retailers and inform decisions about to whom vehicles shuld be remarketed, based on prices and stock levels. They can also track sales trends over time, identify who is selling vehicles and break that information down into individual listings to view vehicle valuations and historical advert information.
Bhaven Shah, Residual Value Manager at OMODA & JAECOO, said: “Stockcompare has been effective in providing us with the data we need to make better informed decisions. The detailed data is unparalleled.
“We can hone-in on individual dealer groups to see who is achieving the strongest prices for our vehicles, giving us useful information for discussions with our dealers and helping us understand where we should be looking to sell our own used stock..
“For us, keeping track of this [used stock] will become increasingly important as our volumes grow. We want to build on our unparrelled success in the new car market and keep as many vehicles as possible within our franchise dealer network, which ultimately helps us protect residual values.”
Ian Lilley, Managing Director at Cazana, added: “We’re extremely pleased with the feedback from Chery International UK regarding Stockcompare.
“I think its ability to tailor around the individual requirements of an OEM is definitely its key strength. Cazana has worked closely with CIUK to customise the tool to their exact requirements, enabling them to use the core platform while accessing the specific insight they need to monitor their vehicles, support their dealers, and protect residual values.
“I believe bespoke tools like Stockcompare will become increasingly important as used vehicle volumes grow, particularly among newer entrants to the UK market, giving them a clearer understanding of where vehicles sell, how quickly they are turning and what prices they are achieving. But, it is not just useful for OEMs – leasing companies remarketing large volumes of particular brands also love the data tool.
“This same approach can be applied to all manufacturers, with Stockcompare continually adapted and developed to meet their individual requirements. Stockcompare provides a way to monitor vehicle performance across both their own franchise network and the wider market, helping them understand competitive positioning, support dealer performance, and make more informed remarketing decisions, for both new and traditional UK-based manufacturers.
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