Sixt opens car rental branch at Business Design Centre in Islington
Sixt is now the London exhibition venue's exclusive official car rental partner, with a branch in its Zone 1 car park aimed at event organisers, exhibitors, corporate occupiers and visitors. It is the first deal under the Business Design Centre's new commercial partnerships programme.
Sixt has opened a new branch in the car park of the Business Design Centre (BDC) in Angel, Islington, Fleet World reported on 9 November. The BDC had announced Sixt as its Official Car Rental Partner, the first partnership under the venue's commercial partnerships programme. The service is aimed at both B2B and B2C customers visiting the venue and the surrounding area.
The branch is in Upper Street Car Park, the BDC's car park in Zone 1. It is served by the Northern Line and by Essex Road and Highbury & Islington stations. It opens from 08:00 to 16:00 Monday to Friday, and from 08:00 to 13:00 at weekends and on bank holidays.
According to Fleet World, Sixt will offer a range of premium vehicles at the branch, with booking through the Sixt app and rewards through its Sixt One loyalty programme. The BDC said the agreement also gives Sixt partnership rights at the venue, including use of its outdoor media sites, branding, digital content and promotion.
Andrew Smith, managing director of Sixt UK, said the company was "proud to be its exclusive car rental partner", adding that "by opening a branch on-site we can offer genuinely convenient, flexible mobility to the venue's visitors, exhibitors, businesses and the wider local community."
Max Bull, chief commercial officer at the BDC, said the venue's aim was "to work with organisations whose products and services genuinely enhance the experience of our venue community", and that the on-site branch "will provide greater convenience for our customers". He said the venue welcomes "almost one million visitors each year across more than 150 exhibitions, conferences and events, while also being home to more than 100 businesses."
At the time of the BDC's announcement, it described Sixt, founded in Germany in 1912, as operating more than 2,000 branches across 105 countries, including 53 locations in the UK.
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