Alphabet GB appoints Natalie Manson as regional development manager (south)
Manson will work with Alphabet's broker partners across southern England to strengthen existing relationships, with an initial 12-month focus on a substantial portfolio of renewals and growing strategic partnerships in the region.
Alphabet GB has appointed Natalie Manson to the position of regional development manager (south), tasked with strengthening its relationships with key broker partners, Fleet World reports.
Manson will work closely with Alphabet's broker partners across the south of England to build on existing relationships and drive what the company describes as sustainable growth. Alphabet said she will collaborate with partners to navigate market challenges including rising cost pressures, evolving customer needs and the EV transition, while also looking to unlock new growth opportunities and customer value.
Over the next 12 months, Alphabet said Manson will focus on a substantial portfolio of renewals across her region, with an emphasis on growing strategic partnerships and unlocking new business opportunities.
Manson's automotive career began in the BMW retailer network, where she spent seven years in corporate sales and customer relationship management roles, before joining Alphabet in 2015 as a sales support specialist.
Manson said: "Throughout my career, each experience has shaped my understanding of what great partnerships look like and the impact they can have when built on trust, shared goals, and mutual success."
Hollie Crumlish, head of broker partnerships at Alphabet GB, welcomed Manson to her team, saying: "It's great to welcome Natalie to my team. She knows Alphabet and our customers incredibly well, while bringing a fresh perspective and real passion to the role."
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