One full double-decker can take up to 75 cars off the road, says Stagecoach

Stagecoach launches September campaign to challenge misconceptions about bus travel and encourage modal shift.

THRIVE Newsdesk · Market & Business · Issue 10Published
One full double-decker can take up to 75 cars off the road, says Stagecoach
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Stagecoach, self-styled as the UK's largest bus and coach operator, is throwing its full weight behind September's Catch the Bus Month, running a myth-busting campaign designed to shift commuters out of cars. For fleets with grey-fleet exposure or commuter mileage on the books, that's a nudge with real potential to dent car-first habits.

The campaign leans on Stagecoach's four customer pillars - value, effortless service, modern choice and sustainability - pairing common gripes about bus travel with counterarguments, backed by three short videos across social media through the month. The sustainability pitch is blunt: one full double-decker can take up to 75 cars off the road. Last year's edition pulled in over 370 operators, councils and campaign groups, so this isn't a niche push; it's the kind of coordinated public-transport marketing that tends to filter into employer travel policies and season-ticket loan schemes.

Why this matters: if your organisation runs a cash allowance or grey-fleet scheme, a coordinated bus campaign gives HR and sustainability teams fresh ammunition to question car-first commuting defaults. Worth checking whether your travel policy already nudges staff toward apps like Stagecoach's, which handles ticketing, tracking and contactless payment, before someone else's campaign does it for you. (Stagecoach)

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