Vauxhall reveals redesigned Griffin logo, drops flag emblem ahead of 2027 model
The new, more angular badge debuts on the Vauxhall STX Concept at the Paris Motor Show before appearing on the brand's next all-new production model in 2027, alongside a fresh 'Brit's What We Do' campaign.
Vauxhall has revealed a new, more streamlined and angular version of its Griffin emblem, removing the flag element for the first time.
The redesigned logo debuts at the Paris Motor Show on the Vauxhall STX Concept, an aero-efficient estate car that Vauxhall says previews design elements set to appear on future models. It will then feature on the next all-new Vauxhall production model, which Vauxhall has said will be revealed in 2027.
Mark Adams, Vauxhall Design Vice-President, said: "The Griffin emblem is instantly recognisable, with Vauxhalls seen on almost every street in Britain. Having adorned our vehicles in different forms for more than 120 years, we wanted to retain its essential elements while streamlining it for the next generation of electrified vehicles. As the Griffin is now illuminated on the front of our latest models, this simpler design also makes it clearer and easier to identify. The new look is sharper, cleaner and fits perfectly with the next evolution of our Bold and Pure design language."
The refined logo is designed to appear sharper on Vauxhall's illuminated Vizor grille, a feature inspired by the 2023 Vauxhall Experimental Concept that first appeared in mass production on the Grandland in 2024 and was added to the New Astra in 2026.
The logo redesign coincides with the launch of a new brand campaign, Brit's What We Do, which celebrates Vauxhall's role in UK society. Vauxhall said the long-term campaign will evolve to include its role as Official Car & Van Partner to Team GB ahead of the 2028 Olympics.
Vauxhall-commissioned research, based on a nationally representative survey of 2,000 UK adults conducted by OnePoll, found that 65% of Brits believe a recognisable logo is important when buying a car, the highest proportion across the product categories surveyed. The same survey found only 7% of respondents correctly identified that the Griffin emblem's history dates back more than 700 years.
Vauxhall builds the Combo Electric van at its Ellesmere Port factory, which it describes as the UK's first EV-only volume manufacturing plant.
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